Devising a detailed market entry strategy before entering a new market with a totally different business climate and culture, is one of the first steps required to being able to operate successfully in that market. A clear understanding of the local rules, regulations and practices is required. Mastering the local language is of utmost importance. CGCB International has native Chinese speaking professionals who have extensive experience in how to operate successfully in the complex Asian environment and know how to deal with the social, political, cultural and historical traditions connected to it. They have a thorough understanding of the local entrepreneurial culture and are familiar to deal with related subtleties.

CGCB International offers tailor made market entry services to companies and assist them to successfully establish and develop a presence in Asia, the Netherlands and the rest of Europe. Through our worldwide network we can assist you with your global expansion plans and strategic investments and guide you through the whole process. With our team of professionals, we are well placed to help you gain and sustain a competitive position in your target market. Our market entry services include Market Scans, Market Research, Feasibility studies, Partner Search, Customer Due Diligence, Setting up your (subsidiary) office

Contact us for more information at [email protected]


Mergers & Acquisitions

Do you want to buy or sell a company? Or find a successor? Or do you have strategic expansion plans? Or are you looking for (foreign) investors? The consultants of CGCB International can help you with this. For more information contact us via [email protected]



Partner search

CGCB International helps you connecting with potential business partner(s).

Where can I find the most suitable international business and / or cooperation partners? CGCB International specializes in selecting the right agent or distributor for your product and / or service.

First of all, based on your export strategy, we draw up a partner profile, in which we describe your company and the type of partner you are looking for. Next, based on your criteria, we draw up a long list, extensive list, of possible distributors or agents. We discuss this long-list with you, to see which companies are most suitable for you.

Our team will contact the final decision-makers of these companies for further information and if there is interest in a cooperation. In addition, we carry out a simplified company check to see if we are dealing with an existing company and the right decision-maker. This results in a short-list of usually three to five companies.

As soon as we have a short-list of companies, we will set up a teleconference call for the first introductory meetings. With a good feeling we can visit the companies on your behalf or you can come to the country to conduct follow-up meetings. Together with our team we will prepare for these agreements, so that you can present yourself in the best possible way.

We work from our offices in the Netherlands, China and Hong Kong




There are different ways to invest in the Chinese market. In order to make the right decision, the investor must find out which type of business fits best with its current business.

A Wholly Foreign Owned Enterprise (WFOE) is the most commonly used legal entity by foreign investors. A foreign investor can has complete ownership of the WFOE. Another common form is a Joint Venture with a Chinese partner.

Setting up a company in Hong Kong is recommended because of tax benefits, especially when doing business with China. Companies with business activities that do not take place in Hong Kong are exempt from paying tax (0% corporation tax)


Agent, importer And distributor

Finding a good partner in a foreign country in the form of a commercial agent, importer and / or distributor is one of the most important steps in entering the European or Chinese market.

The trading arm of CGCB International B.V., is a service-oriented international trading company with offices in Rotterdam and Hong Kong. We provide domestic and international companies the opportunity to import and export to new and existing markets, covering the fields of purchasing and selling, products development, market exploration and brand promotion.

Please contact us for more information via [email protected]

Company Formation Netherlands

Starting a Company in the Netherlands? We help you with the formation of a limited company in the Netherlands